Training Programme Structure

Digital Optad training programmes combine live instructor-led sessions and self-paced learning.

Participants will attend live online classes twice per week, and they will also have access to the Learning Management System (LMS) where they can learn at their own pace.

Key Information:

Live sessions: Twice per week

Session duration: 1 hour 30 minutes

Time: 19:00 (7 PM)

Platform: Digital Optad Virtual Communication Tools

Learners also receive access to the Digital Optad LMS:

  • •Review course materials
  • •Continue learning at their own pace
  • •Access additional resources
  • •Watch recordings of live sessions

After each live class, recordings are uploaded to the LMS for review.

Back to Training Programmes
Beginner4 Weeks

WordPress & Social Media Marketing Fundamentals

Week 1: Digital Presence & Website Foundations

Module 1: Introduction to Digital Business

  • •Understanding the digital economy and online business opportunities
  • •Types of online businesses and revenue models
  • •Essential components of digital business success
  • •Overview of digital tools and platforms

Module 2: WordPress Basics

  • •Introduction to WordPress and its ecosystem
  • •Understanding hosting, domains, and site setup
  • •WordPress dashboard navigation and interface
  • •Essential WordPress terminology and concepts
  • •Installing and activating themes and plugins

Module 3: Website Planning & Structure

  • •Defining your website purpose and goals
  • •Understanding your target audience
  • •Planning site structure and navigation
  • •Creating effective page layouts
  • •Website content planning strategies

Module 4: Basic Website Setup

  • •Selecting and installing WordPress themes
  • •Customizing theme settings and appearance
  • •Creating and organizing pages
  • •Setting up navigation menus
  • •Basic site settings and configuration

Week 2: Website Development

Module 5: Content Creation

  • •Writing effective web content
  • •Creating and formatting blog posts
  • •Adding and optimizing images
  • •Working with media library
  • •Creating compelling calls-to-action
  • •Content organization best practices

Module 6: Page Builders & Design

  • •Introduction to page builder plugins (Elementor/Gutenberg)
  • •Creating professional page layouts
  • •Working with sections, columns, and widgets
  • •Designing headers and footers
  • •Mobile responsive design principles
  • •Color schemes and typography

Module 7: Essential Plugins

  • •Understanding WordPress plugins ecosystem
  • •Installing contact forms (Contact Form 7/WPForms)
  • •Setting up SEO plugins (Yoast SEO)
  • •Security plugins and best practices
  • •Performance optimization plugins
  • •Backup and maintenance plugins

Week 3: Social Media & Online Visibility

Module 8: Social Media Integration

  • •Connecting social media accounts to your website
  • •Adding social sharing buttons
  • •Embedding social media feeds
  • •Social media widgets and plugins
  • •Creating shareable content

Module 9: Facebook Business Page Setup

  • •Creating and optimizing Facebook Business Page
  • •Understanding Facebook Page features
  • •Setting up page information and categories
  • •Creating engaging posts and content
  • •Facebook Page management basics
  • •Understanding Facebook Insights

Module 10: Introduction to Facebook Marketing

  • •Understanding Facebook advertising ecosystem
  • •Types of Facebook ads and objectives
  • •Setting up Facebook Ads Manager
  • •Creating your first Facebook ad campaign
  • •Basic targeting and audience selection
  • •Ad creative best practices

Module 11: Basic SEO Principles

  • •Understanding search engines and SEO
  • •Keyword research fundamentals
  • •On-page SEO optimization
  • •Meta titles and descriptions
  • •Creating SEO-friendly URLs
  • •Introduction to Google My Business

Module 12: Website Launch Preparation

  • •Pre-launch checklist and testing
  • •Setting up Google Analytics
  • •Configuring website forms and emails
  • •Testing mobile responsiveness
  • •Basic website maintenance
  • •Creating a content update schedule

Week 4: Showcase Week

Final Project Presentations

  • •Present completed WordPress website projects
  • •Demonstrate website features and functionality
  • •Share social media integration implementations
  • •Discuss challenges faced and solutions found
  • •Receive feedback from instructors and peers
  • •Celebrate achievements and next steps

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Join Digital Optad's comprehensive training programmes and transform your digital skills.

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