WordPress & Social Media Marketing Fundamentals
4-week beginner training programme designed to help individuals, entrepreneurs, and small businesses create their digital presence
Duration
3 Weeks + Showcase
Format
Online Virtual Tools
Sessions
2x per week, 1h 30m
Time
19:00 (7PM)
Programme Overview
Build your complete digital ecosystem
WordPress Website
Create professional websites using drag-and-drop builders and premium templates
Social Media Pages
Set up and optimize professional social media presence across platforms
Google Business Profile
Optimize your local search presence and attract customers through Google
What You'll Master
Understand how all platforms connect: your website links to social media, and everything appears in Google search results for maximum visibility.
Learning Format
Practical Demonstrations
Watch step-by-step demonstrations using real digital tools and platforms
Hands-On Practice
Build your platforms during training sessions with instructor guidance
AI Tools Showcase
Learn how AI agents enhance digital marketing (demonstration only, no licence included)
Training Packages
Choose the package that fits your goals
Basic Learning Package
Perfect for learning the fundamentals
INCLUDED
NOT INCLUDED
Practical Builder Package
Hands-on experience with real tools
INCLUDED
NOT INCLUDED
Professional Launch Package
Complete solution for business launch
INCLUDED
Week 4: Showcase Week
Weeks 1-3: Build Phase
Learners progressively build their websites, social media pages, and Google Business Profile throughout guided training sessions.
Week 4: Present & Celebrate
Participants present their complete digital ecosystem: website, social media pages, and Google Business Profile to the cohort and trainer.
Top 5 Recognition
The top 5 websites will be featured on the Digital Optad official website, giving participants valuable portfolio exposure and recognition.
Ready to Launch Your Digital Presence?
Join the next cohort and start building your online ecosystem
Ready for the Next Level?
Take your digital skills further with our Intermediate course: WordPress E-Commerce & Digital Marketing Systems
Prerequisite: Completion of WordPress & Social Media Marketing Fundamentals (Beginner Course) or equivalent experience
What You'll Learn:
Advanced Skills:
Build complete digital commerce systems with e-commerce stores, payment processing, marketing funnels, and conversion tracking in this comprehensive 4-week programme.