Cookie Policy
Cookie Policy
Welcome to Digital Optad! We are delighted to have you visit our website. Transparency and trust are the foundations of our digital transformation services. This Cookie Policy is designed to explain clearly and simply how we use cookies and similar tracking technologies when you visit our website.
We respect your privacy and are fully committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) and the Electronic Communications and Transactions Act, 2002 (ECTA) of South Africa. Please read on to understand how these technologies work, why we use them, and how you have the right to stay in control of your data.
1. What are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other devices when you visit a website. They act as a memory for the website, allowing it to remember your device and your preferences (such as language or login details) over time. This saves you from having to re-enter information every time you navigate to a new page or return to our site.
2. How We Use Cookies
At Digital Optad, we use cookies to ensure our website functions securely and reliably, to understand how visitors interact with our digital solutions, and to provide you with a tailored, user-friendly experience. Under South African law (specifically the 8 Conditions for Lawful Processing under POPIA), we ensure that any personal information gathered via cookies is processed lawfully, minimally, and securely.
3. Types of Cookies
3.1 Strictly Necessary Cookies (No consent required)
These cookies are essential for our website to function properly. They enable core functionalities such as security, network management, and accessibility (e.g., remembering your shopping cart in WooCommerce or keeping your session secure via Cloudflare). Because the website cannot function without them, they are always active. Under ECTA and POPIA, we do not require your consent to set these essential cookies.
3.2 Functional Cookies
Functional cookies allow our website to remember choices you make and provide enhanced, more personal features. For example, they enable our WhatsApp Business chat widget to function smoothly so you can communicate with us easily. If you do not allow these cookies, some of these services may not function properly.
3.3 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. Using tools like Google Analytics, we can measure page views, identify technical issues, and continuously improve our digital infrastructure to serve you better.
3.4 Marketing and Advertising Cookies
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. We use tools like the Meta (Facebook) Pixel to measure the effectiveness of our campaigns. In strict compliance with POPIA Section 69 regarding direct marketing, these cookies are only set if you give us your explicit consent.
3.5 Personalization Cookies
These cookies are used to deliver customized content and recommendations based on your past interactions with our website, ensuring you see the most relevant digital transformation solutions for your needs.
4. Cookie Overview
Below is a detailed list of the specific cookies and services currently active on our website, as part of our technology stack. We believe in full transparency regarding the third-party operators we engage with.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
biscotti_consent, biscotti_version |
Biscotti CMP | Stores your cookie consent preferences to ensure we respect your choices. | 1 year | Essential |
cookie_notice_accepted, cookie_consent_status |
Cookie Notice / Cookie Consent | Records whether you have acknowledged our cookie notice. | 1 year | Essential |
__cf_bm, cf_clearance |
Cloudflare Inc. / Cloudflare Protection | Provides essential security, bot protection, and network performance optimization. | 30 minutes / 1 year | Essential |
aws-waf-token |
Amazon Web Services (AWS) | Ensures secure hosting infrastructure and protects against web attacks. | Session | Essential |
_grecaptcha |
Google reCAPTCHA (Google LLC) | Protects our forms from spam and automated bot abuse. | Session | Essential |
wordpress_test_cookie, wp-settings-* |
WordPress (Automattic Inc.) | Core content management system cookies required for site display and admin functions. | Session / 1 year | Essential |
woocommerce_cart_hash, wp_woocommerce_session_* |
WooCommerce (Automattic Inc.) | Remembers items in your shopping cart and processes your session securely. | Session / 2 days | Essential |
ts, ts_c, paypal |
PayPal Holdings | Facilitates secure payment processing and fraud prevention during checkout. | Session / 3 years | Functional |
wa_lang_pref, wa_ul |
WhatsApp / WhatsApp Business (Meta Platforms Inc.) | Enables the live chat widget functionality so you can contact our support team directly. | Session | Functional |
_dc_gtm_* |
Google Tag Manager (Google LLC) | Manages the deployment of various website tags and scripts efficiently. | Session | Functional |
oai_did |
OpenAI / ChatGPT | Supports AI-driven integrations and automated communication features on our site. | Session | Functional |
_ga, _gid |
Google Analytics (Google Ireland Limited) | Collects statistical data on how users navigate the site to help us improve user experience. | 2 years / 24 hours | Analytics |
_ga_* |
Google Analytics 4 (Google LLC) | Advanced analytics tracking for user behavior, page views, and device info. | 2 years | Analytics |
_fbp, fr, sb |
Facebook Pixel / Meta Pixel (Meta Platforms Inc.) | Tracks conversions from social media ads and helps deliver targeted advertising. | 3 months | Marketing |
5. Managing Your Cookie Preferences
You have the right to full control over your data. We want to make it as easy as possible for you to manage your privacy preferences:
- Via our Consent Management Platform (Biscotti CMP): When you first visit our website, you are presented with a cookie banner. You have the right to adjust your preferences at any time by clicking the "Cookie Settings" icon located at the bottom of your screen.
- Via Browser Settings: Most web browsers allow you to view, manage, delete, and block cookies for a website. Be aware that if you disable all cookies (including essential ones), our website may not function correctly. You can find instructions for managing cookies in the help sections of major browsers (e.g., Chrome, Firefox, Safari, Edge).
- Via Specific Opt-Out Links: You have the right to opt out of third-party tracking networks directly. For example, you can manage your Google ad settings by visiting the Google Ad Center, or opt out of participating ad networks via the Digital Advertising Alliance.
6. Liability and Warranties
We strive to ensure that our website and the cookies we use operate smoothly and securely to provide you with the best possible experience. However, we provide our website and its functionalities on an "as is" basis. To the extent permitted by South African law, Digital Optad (Pty) Ltd excludes liability for any indirect or consequential loss arising from your use of our website or third-party cookies. Our liability is limited in cases of ordinary negligence; however, we accept full liability for damages caused by gross negligence or wilful default. We do not warrant the continuous, uninterrupted, or error-free operation of third-party services or their respective cookies.
7. Changes to this Cookie Policy
As digital technologies evolve and legal frameworks such as POPIA are updated by the Information Regulator, we may occasionally update this Cookie Policy to reflect changes in our practices or operational requirements. We encourage you to review this page periodically.
Effective Date: 24 April 2026
Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or how we handle your personal information, we are always here to help. Please feel free to reach out to us:
Digital Optad (Pty) Ltd
Represented by: Vusimani Kubhayi (CEO)
Company Registration Number: 2023/123456/07
VAT Number: 4123456789
6139 Makhanda
Eastern Cape, ZA
Email: contactus@digitaloptad.com
Phone: +27 73 839 9465
Business Hours: Monday - Friday, 09:00 - 17:00 (SAST)
Our registered Information Officer ensures strict compliance with POPIA and PAIA mandates.
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