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DODigitalOptadIntegrating Systems. Engineering Solutions.

Social Media Privacy Policy

Social Media Privacy Policy

Effective Date: 24 April 2026

Welcome to the Social Media Privacy Policy of Digital Optad. We are delighted that you are engaging with us across our various social media channels. Building secure, reliable, and integrated digital systems is at the core of what we do, and protecting your personal information is a fundamental part of that commitment. We believe that legal documents should be transparent, easy to understand, and respectful of your rights. Therefore, we have drafted this policy in plain language to clearly explain how your personal information is handled when you visit, interact with, or communicate through our social media profiles.

When you use social media platforms, both the platform providers and our company collect and process certain data about you. This document explains our role, the platform's role, the types of data involved, and the rights you hold under the Protection of Personal Information Act, 2013 (POPIA), the Electronic Communications and Transactions Act, 2002 (ECTA), and the Consumer Protection Act, 2008 (CPA) of the Republic of South Africa.

1. Who is Responsible for Your Data?

Under South African data protection laws, specifically POPIA, the responsibility for protecting your personal information on our social media pages is shared. This concept is often referred to globally as "Joint Controllership" and locally as "Joint Responsible Parties."

1.1. Our Company Details

For the data processing activities that we directly control (such as reading your messages or replying to your comments), the Responsible Party is:

  • Company Name: Digital Optad
  • Address: 6139 Makhanda, EC, ZA
  • Email: contactus@digitaloptad.com
  • Phone: +27738399465
  • Website: digitaloptad.com

1.2. The Information Officer

In compliance with Section 55 of POPIA, we have appointed and registered an Information Officer with the Information Regulator. Our Information Officer is responsible for ensuring that our company complies with data protection laws and is your primary point of contact for any privacy-related inquiries.

  • Information Officer: Vusimani Kubhayi (CEO)
  • Contact Email: contactus@digitaloptad.com

1.3. The Social Media Platform Providers

The social media platforms (such as Meta, LinkedIn, Google, etc.) provide the technical infrastructure for our pages. When you visit our profiles, these platforms independently collect data about you, often using cookies and tracking technologies. For these underlying technical processes, the creation of analytics, and the delivery of targeted advertising, the platform provider acts as a Joint Responsible Party alongside us. We have entered into the necessary agreements (often provided by the platforms as standard terms) to govern this shared responsibility.

2. How the Social Media Platforms Process Your Data

When you visit our social media pages, the platform providers process your personal information regardless of whether you are logged into an account or not. We want you to be fully aware of how these platforms operate, as we only have limited influence over their internal data processing mechanisms.

2.1. Page Insights and Analytics

The platforms provide us with aggregated, anonymized statistics known as "Page Insights." These insights help us understand how our audience interacts with our content. The data used to create these insights includes:

  • Your interactions with our posts (likes, shares, comments, clicks).
  • Demographic data (such as your age bracket, gender, and general location).
  • Technical data (such as your device type, operating system, and browser).
  • Time and duration of your visit to our profile.

While we only see this data in an aggregated, non-identifiable format, the platform providers process your actual personal information to generate these statistics. We use this aggregated data based on our legitimate business interest (POPIA Section 11(1)(f)) to optimize our digital transformation services, tailor our content, and improve our communication strategies.

2.2. Cookies and Tracking Technologies

Social media platforms heavily rely on cookies, web beacons, and similar tracking technologies. When you access our profiles, the platforms place cookies on your device. These cookies track your browsing behavior across the internet, not just on the social media site. This tracking is used to build comprehensive user profiles. Under Section 69 of POPIA and Section 45 of ECTA, the use of such tracking for direct marketing purposes requires your consent. You provide this consent directly to the social media platforms when you agree to their terms of service and cookie policies upon signing up or visiting their sites.

2.3. Profiling and Personalized Advertising

The platforms use the data collected via cookies and your interactions to create detailed profiles of your interests and preferences. This profiling allows them to show you personalized advertisements both within and outside their networks. If you wish to stop this profiling, you must adjust the privacy and advertising settings directly within your respective social media accounts.

2.4. Cross-Border Data Transfers

Most major social media platforms are headquartered outside of South Africa, primarily in the United States or the European Union. Consequently, your personal information is transferred across borders. Section 72 of POPIA permits cross-border transfers if the recipient is subject to a law, binding corporate rules, or a binding agreement that provides an adequate level of protection. The platforms we use rely on standard contractual clauses and international adequacy decisions to legitimize these transfers. However, please be aware that by using these global platforms, your data may be subject to foreign jurisdictions.

3. How We Process Your Data on Social Media

While the platforms handle the technical infrastructure, Digital Optad directly processes your personal information when you actively engage with us. We are committed to handling this data securely and in accordance with the 8 Conditions for Lawful Processing under POPIA.

3.1. Interactions with Our Content

When you like, share, or comment on our posts, your public profile name, profile picture, and the content of your interaction become visible to us and to other users. We process this information to foster a community, answer public queries, and promote our digital solutions. We do not extract this data to build separate databases unless you explicitly request us to do so.

3.2. Direct Messages and Contact Requests

If you send us a direct message (for example, inquiring about our website hosting, domain registration, or custom software development services), we will process your username, the contents of your message, and any other personal information you choose to share. We use this information exclusively to respond to your inquiry, provide customer support, and, if applicable, initiate a business relationship.

3.3. Competitions, Surveys, and Promotions

Occasionally, we may run competitions or surveys via our social media channels. If you choose to participate, we will collect the information requested in the entry form (such as your name and email address). This data is used solely for the purpose of administering the promotion, notifying winners, or analyzing survey results, and will be deleted once the purpose has been fulfilled, unless legal retention requirements apply.

3.4. User-Generated Content

If you post content on our pages (such as reviews of our systems integration services), we may, with your permission, share or feature this content. We respect your intellectual property and privacy rights and will always seek to credit you appropriately.

4. Legal Bases for Processing Your Data

Under South African law, we must have a valid legal justification to process your personal information. We rely on the following legal bases as outlined in Section 11 of POPIA:

  • Consent (Section 11(1)(a)): Where you have explicitly agreed to a specific processing activity, such as participating in a survey or allowing us to feature your user-generated content.
  • Contractual Necessity (Section 11(1)(b)): When you contact us via direct message to inquire about our services, we process your data to take steps toward entering into a contract with you, or to fulfill an existing contract.
  • Legitimate Interests (Section 11(1)(f)): We process aggregated Page Insights and public interactions to pursue our legitimate business interests in marketing our digital transformation services, understanding our target audience, and improving our online presence. We always balance our interests against your fundamental right to privacy.
  • Legal Obligation (Section 11(1)(c)): In certain cases, we may be required to retain communication records to comply with South African tax, corporate, or consumer protection laws.

5. Data Retention and Deletion

We believe in the principle of minimality—we only keep your data for as long as necessary.

5.1. Data Stored by Digital Optad

Any personal information you share with us via direct messages or comments will be retained for as long as it is necessary to resolve your inquiry or fulfill the purpose for which it was collected. If your inquiry leads to a business relationship, the data will be transferred to our secure internal systems and retained in accordance with our general customer data retention policies (typically 90 days after the termination of a contract, unless statutory retention periods apply). If you request the deletion of your comments or messages, we will comply immediately, provided no legal obligations prevent us from doing so.

5.2. Data Stored by the Platforms

We do not have control over the retention periods set by the social media platforms. The platforms store your data according to their own internal policies, which may involve retaining data until you manually delete your account or clear your tracking cookies. For specific details on how long each platform retains your data, please refer to their respective privacy policies linked in Section 7 below.

6. Your Privacy Rights

As a data subject in South Africa, you possess robust rights under POPIA and the Promotion of Access to Information Act (PAIA). We are fully committed to facilitating the exercise of these rights. You have the right to:

  • Right to be Notified: You have the right to know that your personal information is being collected, which is the purpose of this comprehensive policy.
  • Right of Access: You may request confirmation of whether we hold personal information about you and request a copy of that information.
  • Right to Correction: You may request that we update, correct, or complete any inaccurate or outdated personal information we hold about you.
  • Right to Deletion (Right to be Forgotten): You may request the deletion or destruction of your personal information if we are no longer authorized to retain it.
  • Right to Object: You have the right to object, on reasonable grounds, to the processing of your personal information, particularly where it is processed for direct marketing purposes.
  • Right to Data Portability: Where applicable, you may request to receive your data in a structured, commonly used, and machine-readable format.

How to Exercise Your Rights:
To exercise any of your rights regarding the data we control directly, please contact our Information Officer, Vusimani Kubhayi, at contactus@digitaloptad.com. We will respond to your request within the timeframes stipulated by law.

Important Note Regarding Platform Data:
Because we do not have access to the backend databases of the social media platforms, we cannot directly fulfill access or deletion requests for the data they hold about you (such as your detailed tracking profile). To exercise your rights regarding platform-controlled data, you must contact the platform provider directly or use the privacy settings within your social media account.

6.1. Right to Complain to the Information Regulator

If you believe that we have processed your personal information unlawfully or in violation of POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa. We would, however, appreciate the opportunity to address your concerns directly first.

Contact Details for the Information Regulator:
Physical Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
Postal Address: P.O Box 31533, Braamfontein, Johannesburg, 2017
Complaints Email: complaints.IR@justice.gov.za
General Enquiries: inquiries@inforegulator.org.za

7. Platform-Specific Information

Digital Optad maintains a presence on several social media networks to ensure we can connect with our diverse client base. Below is detailed information regarding each specific platform we use, including links to their privacy policies and opt-out mechanisms.

7.1. Facebook

We operate a Facebook Page to share updates about our IT services, web applications, and digital solutions. Facebook is operated by Meta Platforms Ireland Limited (for users outside the US/Canada) or Meta Platforms Inc. (US).
Joint Controllership: We have entered into a Joint Controller Addendum with Meta, which dictates that Meta is primarily responsible for providing information about the processing of Insights data and for fulfilling data subject rights regarding that data.
Data Processing: Facebook uses cookies to track your behavior across the web to provide targeted advertising and detailed Page Insights.
Privacy Policy: https://www.facebook.com/about/privacy/
Opt-Out / Ad Settings: You can adjust your advertising preferences in your Facebook account settings at https://www.facebook.com/settings?tab=ads.

7.2. Instagram

We use Instagram, a visually focused platform also operated by Meta Platforms, to showcase our design, development, and digital transformation projects.
Joint Controllership: As with Facebook, the processing of Instagram Insights is subject to a joint responsibility agreement with Meta.
Data Processing: Instagram processes your interactions with our visual content, stories, and reels, utilizing this data for algorithmic content delivery and personalized advertising.
Privacy Policy: https://help.instagram.com/519522125107875
Opt-Out / Ad Settings: Privacy settings can be managed directly within the Instagram app under Settings > Privacy.

7.3. LinkedIn

LinkedIn is our primary platform for B2B communication, professional networking, and sharing industry insights regarding systems integration and automation. LinkedIn is operated by LinkedIn Ireland Unlimited Company.
Joint Controllership: We utilize LinkedIn Page Analytics. LinkedIn and Digital Optad are joint responsible parties for the collection of data that generates these analytics. LinkedIn assumes primary responsibility under data protection laws for this processing.
Data Processing: LinkedIn processes your professional profile data, job title, industry, and interactions with our company page to provide us with demographic insights and to serve you professional advertisements.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Opt-Out / Ad Settings: You can manage your ad preferences at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

7.4. WhatsApp (Business)

We utilize WhatsApp Business, operated by Meta Platforms, as a direct communication integration tool to provide fast, secure customer support and service inquiries.
Data Processing: While WhatsApp messages are end-to-end encrypted (meaning we and you are the only ones who can read the content), Meta still processes metadata (such as phone numbers, time of message, and device information). When you contact us via WhatsApp, we process your phone number and message content to assist you.
Privacy Policy: https://www.whatsapp.com/legal/privacy-policy
Opt-Out: You can stop communicating with us on WhatsApp at any time by blocking our business number or deleting the chat.

7.5. TikTok

We use TikTok, operated by ByteDance, to share short-form video content related to technology trends and our digital solutions.
Data Processing: TikTok collects extensive data regarding your viewing habits, interaction with videos, device information, and location data to fuel its recommendation algorithm. We receive aggregated analytics regarding video performance and audience demographics.
Privacy Policy: https://www.tiktok.com/legal/privacy-policy
Opt-Out / Ad Settings: You can manage personalized ads within the TikTok app under Settings and Privacy > Privacy > Ads and Personalization.

7.6. Twitter (X)

We maintain a presence on Twitter (now known as X), operated by X Corp., for real-time updates, industry news, and customer engagement.
Data Processing: X processes your interactions (reposts, likes, replies) and uses cookies to track your interests for targeted advertising. We utilize X Analytics to measure the reach and impact of our broadcasts.
Privacy Policy: https://twitter.com/en/privacy
Opt-Out / Ad Settings: You can adjust your personalization and data settings at https://twitter.com/settings/account/personalization.

7.7. Threads

Threads is a microblogging platform operated by Meta Platforms, closely integrated with Instagram. We use it for text-based conversations and community engagement.
Data Processing: Because Threads is linked to your Instagram account, Meta processes data across both platforms to build a unified profile for analytics and advertising purposes.
Privacy Policy: https://help.instagram.com/515805450454449 (Threads Supplemental Privacy Policy).
Opt-Out: Privacy settings are managed through your linked Instagram account and the Threads app settings.

7.8. YouTube

We use YouTube, a video-sharing platform operated by Google Ireland Limited / Google LLC, to host tutorials, webinars, and showcases of our custom software and web applications.
Data Processing: Google processes your viewing history, search queries, and interactions with our videos. This data is deeply integrated with Google's broader advertising network. We receive aggregated analytics via YouTube Studio.
Privacy Policy: https://policies.google.com/privacy
Opt-Out / Ad Settings: You can manage your Google ad personalization at https://adssettings.google.com/.

7.9. Pinterest

We utilize Pinterest, operated by Pinterest Europe Ltd. / Pinterest Inc., as a visual discovery engine to share infographics, design portfolios, and digital transformation concepts.
Data Processing: Pinterest tracks the "Pins" you save, click, or interact with to understand your interests and serve targeted content and advertisements. We use Pinterest Analytics to see which of our visual assets perform best.
Privacy Policy: https://policy.pinterest.com/en/privacy-policy
Opt-Out / Ad Settings: You can adjust your privacy and data settings in your Pinterest account under Settings > Privacy and Data.

8. Security Safeguards

In accordance with Section 19 of POPIA, Digital Optad implements and maintains appropriate technical and organizational security safeguards to protect the personal information we process via social media. While we cannot control the security of the platforms themselves, we ensure that any data we extract (such as customer service inquiries) is stored on secure, encrypted servers, and access is restricted to authorized personnel only. We have developed a comprehensive data breach notification plan and will promptly notify the Information Regulator and affected data subjects in the unlikely event of a security compromise on our end.

9. Changes to this Policy

The digital landscape and social media platforms evolve rapidly. We may update this Social Media Privacy Policy from time to time to reflect changes in platform features, our business practices, or South African legal requirements. The most current version will always be available via the links on our social media profiles, with the effective date clearly stated at the top of the document.

10. Contact Us

We are always here to help. If you have any questions, concerns, or feedback regarding this Social Media Privacy Policy, or if you wish to exercise your privacy rights, please do not hesitate to reach out to us. We value your trust and are committed to transparent communication.

Digital Optad
Information Officer: Vusimani Kubhayi
Email: contactus@digitaloptad.com
Phone: +27738399465
Address: 6139 Makhanda, EC, ZA

Thank you for connecting with Digital Optad. We look forward to supporting your organization in streamlining operations and scaling through secure digital systems.

DODigitalOptadIntegrating Systems. Engineering Solutions.

Digital Optad is an ICT company that designs, develops, integrates, hosts and supports connected digital environments built around real organisational processes.

contactus@digitaloptad.com+27 73 839 9465
Makhanda, Eastern Cape, South Africa

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Build · Connect · Host · Protect · Grow

    We respect your privacy

    We and our partners store and/or access information on your device (e.g. cookies) and process personal data. We and 1 vendor listed in the IAB Global Vendor List as well as 5 additional partners may process this data. This may include IP addresses, usage identifiers, browsing behaviour, and device identifiers.

    Purposes:
    • Store and/or access information on a device
    • Use limited data to select advertising
    • Create profiles for personalised advertising
    • Use profiles to select personalised advertising
    • Create profiles to personalise content
    • Use profiles to select personalised content
    • Measure advertising performance
    • Measure content performance
    • Understand audiences through statistics or combinations of data from different sources
    • Develop and improve services
    • Use limited data to select content

    Special Features:
    • Use precise geolocation data
    • Identify devices based on information actively requested

    Your consent applies to this website only. You can change or withdraw your consent at any time via Settings. Some partners process your data on the basis of legitimate interest, which you have the right to object to. Manage legitimate interests

    Privacy Policy

    Settings

    ▼ Store and/or access information on a device
    Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
    💡 Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
    📊 1 vendors
    ▼ Use limited data to select advertising
    Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
    💡 A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
    💡 A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
    📊 1 vendors
    Legitimate Interest
    ▼ Create profiles for personalised advertising
    Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
    💡 If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
    💡 An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
    📊 1 vendors
    Legitimate Interest
    ▼ Use profiles to select personalised advertising
    Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
    💡 An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
    💡 A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
    📊 1 vendors
    Legitimate Interest
    ▼ Create profiles to personalise content
    Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
    💡 You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
    💡 You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
    📊 0 vendors
    Legitimate Interest
    ▼ Use profiles to select personalised content
    Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
    💡 You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
    💡 You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
    📊 0 vendors
    Legitimate Interest
    ▼ Measure advertising performance
    Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
    💡 You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
    💡 You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
    📊 1 vendors
    Legitimate Interest
    ▼ Measure content performance
    Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
    💡 You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
    💡 You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
    📊 0 vendors
    Legitimate Interest
    ▼ Understand audiences through statistics or combinations of data from different sources
    Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
    💡 The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
    💡 An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
    📊 1 vendors
    Legitimate Interest
    ▼ Develop and improve services
    Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
    💡 A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
    💡 An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
    📊 1 vendors
    Legitimate Interest
    ▼ Use limited data to select content
    Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
    💡 A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
    💡 A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
    📊 0 vendors
    Legitimate Interest
    Special Purposes
    ▼ Ensure security, prevent and detect fraud, and fix errors
    Always active
    Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
    💡 An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
    ▼ Deliver and present advertising and content
    Always active
    Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
    💡 Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
    ▼ Save and communicate privacy choices
    Always active
    The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
    💡 When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
    Features
    These means of processing can be used solely in pursuit of one or several purposes for which you are given a choice in this notice.
    ▼ Match and combine data from other data sources
    Always active
    Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
    💡 You used your loyalty card when purchasing sunglasses at a local boutique. If you later browse content relating to summer travel, this information may be combined with your previous purchase recorded by the boutique’s loyalty program to present you with ads for swimsuits or other beach accessories.
    📊 1 vendors
    ▼ Link different devices
    Always active
    In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
    💡 You visited an online retailer website from your computer to look at mystery books and you consented to your data being used to create profiles for personalised advertising. If you later browse on your phone using the same Wifi, a vendor may infer you have been using both devices and you may be presented with an ad about the same mystery books in the mobile app you are using, but only if you have consented to receiving personalised advertising on this app.
    📊 1 vendors
    ▼ Identify devices based on information transmitted automatically
    Always active
    Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
    💡 When you see an ad in your weather forecast app, some technical details that your device always transmits when accessing the Internet (such as the IP address of your Wifi and the version of your device’s operating system) can be used for instance to limit the number of times you see the same ad in other apps.
    📊 1 vendors
    Special Features
    ▼ Use precise geolocation data
    With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
    📊 0 vendors
    ▼ Identify devices based on information actively requested
    With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
    📊 0 vendors

    Your choices about vendors apply only to purposes and special features.

    You cannot object here to the processing of your personal data for special purposes.

    Special features may be used for the special purpose Ensure security, prevent and detect fraud, and fix errors regardless of your choice about special features.

    Some partners process your data on the basis of legitimate interest, which you have the right to object to.
    This may include IP addresses, usage identifiers, browsing behaviour, and device identifiers.
    Your consent applies to this website only.
    Legitimate Interest: Purposes
    ▼ Use limited data to select advertising
    Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
    💡 A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
    💡 A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
    1 vendors
    ▼ Measure advertising performance
    Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
    💡 You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
    💡 You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
    1 vendors
    ▼ Understand audiences through statistics or combinations of data from different sources
    Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
    💡 The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
    💡 An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
    1 vendors
    ▼ Develop and improve services
    Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
    💡 A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
    💡 An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
    1 vendors
    Special Purposes
    ▼ Ensure security, prevent and detect fraud, and fix errors
    Always active
    Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
    💡 An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
    1 vendors
    ▼ Deliver and present advertising and content
    Always active
    Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
    💡 Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
    1 vendors
    ▼ Save and communicate privacy choices
    Always active
    The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
    💡 When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
    1 vendors
    Legitimate Interest · Vendors (1)
    Google Advertising Products GVL #755 IAB TCF
    Privacy Policy ↗
    Consent: Purposes: Store and/or access information on a device, Create profiles for personalised advertising, Use profiles to select personalised advertising
    Legitimate Interest: Purposes: Use limited data to select advertising, Measure advertising performance, Understand audiences through statistics or combinations of data from different sources, Develop and improve services
    Special Purposes: Ensure security, prevent and detect fraud, and fix errors, Deliver and present advertising and content, Save and communicate privacy choices
    Features: Match and combine data from other data sources, Link different devices, Identify devices based on information transmitted automatically
    ⚖️ Legitimate Interest ↗
    🕐 Max. storage duration: 396 days
    💾 Also uses non-cookie storage
    View details at the vendor ↗
    📋 Data categories: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices
    Retention period: 548 days
    Legitimate Interest
    Cookie Consent
    This cookie is required for the basic functionality of the website.
    Category: essential
    🕐 Retention period: Session
    Always active
    WhatsApp Business
    Meta Platforms · US
    Chat widget detected on website
    Category: functional
    Privacy Policy ↗
    calendly.com
    Cookies from calendly.com
    Category: marketing
    🕐 Retention period: Session
    Cloudflare
    Cloudflare, Inc. · Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA
    This cookie is required for the basic functionality of the website.
    Category: essential
    Legal basis: Art. 6(1)(f) GDPR
    🕐 Retention period: 30 minutes
    Privacy Policy ↗
    Always active
    Google
    Google LLC · Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    This cookie is used for advertising and tracking purposes.
    Category: functional
    Legal basis: Art. 6(1)(a) GDPR
    🕐 Retention period: 6 months
    Privacy Policy ↗
    Biscotti CMP stores your consent choice in your browser's local storage (up to 180 days).
    Consent ID: v_fh4isc49uuwmw8ci5pq · biscotti_consent
    Look up your consent data · 22:35 UTC
    Digital Optad