Newsletter Policy
NEWSLETTER
Welcome to the Digital Optad newsletter community! We are delighted that you are interested in staying up to date with our latest insights on digital transformation, custom software solutions, and technology trends. This document explains clearly and transparently how we handle your subscription, what content you can expect from us, and how you remain in full control of your personal information at all times. Your trust is important to us, which is why we have designed these newsletter terms to be fair, easy to understand, and fully compliant with South African law.
1. About Our Newsletter
Our newsletter is designed to provide you with valuable information tailored to both individual consumers and business clients. By subscribing, you will receive updates directly related to our services as a systems integrator and Information Technology company.
Content: You can expect news about our custom digital solutions, website hosting, domain registration services, internal business software, web applications, automation systems, and communication integrations (such as business email, WhatsApp, and SMS). We also share industry insights, tips for streamlining operations, improving efficiency, and scaling through secure digital systems, as well as occasional product updates or special offers.
Frequency: We respect your time and inbox. We send our newsletter periodically, typically when we have meaningful updates, new features, or relevant industry news to share. We do not overwhelm you with unnecessary emails.
2. Legal Basis for Processing Your Data
We take your privacy seriously. The sending of our newsletter and the processing of your email address are strictly based on your explicit consent, in accordance with Section 69 of the Protection of Personal Information Act, 2013 (Act No. 4 of 2013) ("POPIA"), which governs direct marketing by means of electronic communications, and Section 11 of the Consumer Protection Act, 2008 (Act No. 68 of 2008) ("CPA").
We will only process your personal information for the purpose of delivering this newsletter if you have actively opted in. Under POPIA, unsolicited electronic direct marketing requires your prior consent, and we ensure that no marketing emails are sent without it. If you are an existing customer, we may communicate similar products or services to you under the "soft opt-in" exception, but you will always be given a clear opportunity to object.
3. The Double-Opt-In Procedure
To protect your identity and ensure that no one subscribes you to our newsletter without your permission, we use a secure Double-Opt-In procedure.
- Step 1: You enter your email address into our newsletter subscription form on our website.
- Step 2: We immediately send an automated confirmation email to the address you provided.
- Step 3: You must click the confirmation link within that email to verify your identity and activate your subscription.
Your subscription is only active once you have completed Step 3. We log this consent process (including the timestamp and IP address used during registration) to demonstrate compliance with POPIA's accountability requirements. This ensures that your data is processed lawfully and securely from the very beginning.
4. Your Right to Unsubscribe (Withdrawal of Consent)
You are always in control. You have the right to withdraw your consent to receive the newsletter at any time, with effect for the future. Withdrawing your consent does not affect the lawfulness of the processing that occurred before your withdrawal.
How to unsubscribe:
- Unsubscribe Link: Every single newsletter email contains a clear and visible "Unsubscribe" link at the bottom. Clicking this link will instantly remove your email address from our active mailing list.
- Direct Contact: Alternatively, you can request cancellation at any time by sending an email to contactus@digitaloptad.com.
In accordance with Section 11(3) of the CPA, you have the right to restrict or cancel any direct marketing approach. Once you opt out, we will promptly cease all direct marketing communications to you. Please note that under our data handling policies, certain basic records of your past consent may be retained for a period of 90 days following termination to fulfill legal record-keeping obligations, after which they are securely deleted.
5. Data Storage, Security, and Third-Party Operators
We implement appropriate technical and organisational security safeguards to protect your personal information against loss, damage, or unauthorized access, as required by Section 19 of POPIA.
Data Processors: To deliver our newsletter efficiently, we may use trusted third-party service providers (operators). Where we do, we enter into written agreements with them in strict compliance with Section 21 of POPIA, ensuring they treat your data with the same level of care and confidentiality that we do.
Cross-Border Transfers: As a technology company utilizing global infrastructure, some of our servers or service providers (such as cloud hosting platforms) may be located outside of South Africa. Any cross-border transfer of your personal information is conducted in full compliance with Section 72 of POPIA, ensuring that the receiving party is subject to binding corporate rules, adequate data protection laws, or a valid agreement that upholds the principles of POPIA.
Information Officer: In compliance with Section 55 of POPIA, our CEO, Vusimani Kubhayi, acts as the designated Information Officer for Digital Optad and is registered with the Information Regulator. Should you have any concerns regarding how your data is handled, our Information Officer is available to assist you.
6. Reference to Our Privacy Policy
These newsletter terms focus specifically on your email subscription. For comprehensive details regarding how we collect, store, process, and delete your personal information across all our services, please refer to our general Privacy Policy (PAIA Section 51 Manual) available on our website. Our Privacy Policy outlines your broader rights as a data subject, including your rights to access, correct, or request the deletion of your personal information held by us.
7. Governing Law and Dispute Resolution
These newsletter terms are governed by the Laws of the Republic of South Africa. We believe in resolving issues amicably and fairly. Should any dispute arise concerning your newsletter subscription or data privacy, we encourage you to contact us first so we can find a swift resolution. If necessary, disputes may be referred to alternative dispute resolution (ADR) mechanisms, with the courts of Makhanda holding jurisdiction.
8. Contact Us
We are here to help! If you have any questions about our newsletter, wish to update your preferences, or need assistance with unsubscribing, please do not hesitate to reach out to our friendly team:
| Company Name | Digital Optad (Pty) Ltd |
| Registration Number | 2024/123456/07 |
| VAT Number | 4123456789 |
| Representative | Vusimani Kubhayi (CEO) |
| Address | 6139 Makhanda, Eastern Cape, South Africa |
| contactus@digitaloptad.com | |
| Phone | +27 73 839 9465 |
| Business Hours | Monday to Friday: 16:45 to 22:00 Saturday and public holidays: 10:00 to 16:00 |
Effective Date: 8 November 2026