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Social Media Management Portal

Plan, approve, publish and monitor social-media content through a collaborative branded workspace.

Monthly or annual subscriptionManaged service available
Subscribe to this platformSee how it works

Flexible access

Operate the platform through your own account or appoint Digital Optad to manage it for you.

Access, functionality, user limits, usage allowances, integrations and support are determined by the selected subscription.

Platform overview

What is the Social Media Management Portal?

The Social Media Management Portal brings content planning, approval, publishing and reporting into one organised environment.

Clients may operate the platform directly or appoint TV Stream Media to provide managed social-media services through it.

Organisational requirement

Why might your organisation need it?

A platform should support a genuine operational need and provide useful access to the people responsible for using it.

01

Content planning and approvals are fragmented across communication channels.

02

Several social accounts must be coordinated consistently.

03

Management needs clearer visibility of published content and performance.

Getting started

How platform access works

Digital Optad assesses, configures and tests the environment before authorised users receive access.

  1. 01

    Assess your requirements

    We confirm your intended users, operational requirements, expected usage and any systems that may need to be connected.

  2. 02

    Configure the platform

    Digital Optad prepares the appropriate account, permissions, branding, features and technical configuration.

  3. 03

    Connect and test

    Required integrations and workflows are configured and tested before the platform is released for operational use.

  4. 04

    Onboard your users

    Authorised users receive access, practical guidance and the information required to operate the platform confidently.

  5. 05

    Support and improve

    Digital Optad provides ongoing technical support, maintenance and optimisation according to the selected subscription.

Connected environment

How the platform can connect

Suitable integrations can reduce disconnected activities and allow authorised information to move between systems.

Supported social-media accounts

Content approval workflows

Media and brand assets

Performance reporting

Platform features

What the platform may include

  • Content calendar
  • Post preparation and scheduling
  • Client approval workflows
  • Media organisation
  • Account-performance information
  • Collaboration and reporting

Expected value

Potential organisational outcomes

  • More consistent publishing
  • Faster content approvals
  • Improved team coordination
  • Clearer performance monitoring

Important considerations

  • Supported networks and publishing features may change according to platform policies.
  • The number of connected accounts depends on the selected subscription.
  • Advertising expenditure is separate from platform or management fees.

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Platform subscription

Ready to use the Social Media Management Portal?

Tell us about your users, expected usage, required integrations and whether you want to operate the platform or appoint us to manage it.

Subscribe to this platform
DODigitalOptad

Digital Optad is an ICT company that designs, develops, integrates, hosts and supports connected digital environments built around real organisational processes.

contactus@digitaloptad.com+27 73 839 9465
Makhanda, Eastern Cape, South Africa

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    ▼ Store and/or access information on a device
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    💡 A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
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    💡 If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
    💡 An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
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    ▼ Use profiles to select personalised advertising
    Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
    💡 An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
    💡 A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
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    Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
    💡 You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
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    💡 You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
    💡 You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
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    💡 The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
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    💡 A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
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    💡 Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
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    The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
    💡 When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
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    These means of processing can be used solely in pursuit of one or several purposes for which you are given a choice in this notice.
    ▼ Match and combine data from other data sources
    Always active
    Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
    💡 You used your loyalty card when purchasing sunglasses at a local boutique. If you later browse content relating to summer travel, this information may be combined with your previous purchase recorded by the boutique’s loyalty program to present you with ads for swimsuits or other beach accessories.
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    ▼ Link different devices
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    In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
    💡 You visited an online retailer website from your computer to look at mystery books and you consented to your data being used to create profiles for personalised advertising. If you later browse on your phone using the same Wifi, a vendor may infer you have been using both devices and you may be presented with an ad about the same mystery books in the mobile app you are using, but only if you have consented to receiving personalised advertising on this app.
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    ▼ Identify devices based on information transmitted automatically
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    Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
    💡 When you see an ad in your weather forecast app, some technical details that your device always transmits when accessing the Internet (such as the IP address of your Wifi and the version of your device’s operating system) can be used for instance to limit the number of times you see the same ad in other apps.
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    Special Features
    ▼ Use precise geolocation data
    With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
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    ▼ Identify devices based on information actively requested
    With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
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    Google Advertising Products GVL #755 IAB TCF
    Privacy Policy ↗
    Consent: Purposes: Store and/or access information on a device, Create profiles for personalised advertising, Use profiles to select personalised advertising
    Legitimate Interest: Purposes: Use limited data to select advertising, Measure advertising performance, Understand audiences through statistics or combinations of data from different sources, Develop and improve services
    Special Purposes: Ensure security, prevent and detect fraud, and fix errors, Deliver and present advertising and content, Save and communicate privacy choices
    Features: Match and combine data from other data sources, Link different devices, Identify devices based on information transmitted automatically
    ⚖️ Legitimate Interest ↗
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    💾 Also uses non-cookie storage
    Storage info ↗
    📋 Data: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices
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    This cookie is required for the basic functionality of the website.
    Purposes: essential
    Legitimate Basis: Art. 6(1)(f) GDPR
    🕐 Max. storage duration: 30 minutes
    Privacy Policy ↗
    Always active
    Google
    Google LLC · Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    This cookie is used for advertising and tracking purposes.
    Purposes: functional
    Legitimate Basis: Art. 6(1)(a) GDPR
    🕐 Max. storage duration: 6 months
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    🍪 Biscotti CMP stores your consent choice in your browser's local storage (up to 180 days). · 🔑 biscotti_consent (180d)
    Consent ID: v_0ubs0jkzrozmtww5wa0 | 13:42 UTC
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